14 September, 2021

Traditional Marketing vs. Digital Marketing: Which One Is Better?

Between the tried and true strategies of traditional marketing and the new and innovative strategies of digital marketing, there are many ways for businesses to capture the attention of their audiences.
But which strategy works best?
Which one should businesses focus on?
When discussing traditional marketing vs. digital marketing, there is a lot to consider.
In this article will cover the following topics that will give you clear understanding of the difference between digital marketing and traditional marketing:

What is digital marketing?

What is traditional marketing?

What is traditional Marketing?

Traditional marketing encompasses the marketing methods that can be used without the internet. These are the methods that have been around for decades and are typically used less often now. However, they’re not without their strengths.


Common traditional market methods include:

Directly mailed postcards, coupons, and informational packets

Television or radio commercials

Newspaper or magazine ads

Billboards and fliers

Telephone calls and text notifications

We see and hear many of these ads every day just by listening to the radio on the way to work or even looking out the window at the billboards as we go by. They’ve become a part of daily life.

What is Digital Marketing?

Digital marketing strategies evolve quickly because of trends and new technology.
These strategies include those that require the use of the internet or smartphones.
They haven’t been around as long as traditional methods, but they certainly pack a punch.


Common digital marketing methods include:

Website content

Email campaigns

Content marketing

Social media posts

Clickable ads

Affiliate marketing

Search engine optimization (SEO)

These strategies are very popular today because of consumers’ frequent usage of the internet and mobile devices. According to DataReportal, there are 4.95 billion active internet users in the world and 4.62 billion active social media users. With numbers that high, marketing online and through social media makes a lot of sense.

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